Volkswagen | Sign Then Drive

Outdoor and Web

To build excitement for Volkswagen’s year-end sales event, we wanted to play up the power of the pen. Customers were offered an incentive of zero down, zero percent financing, and zero due at the time of purchase – practically all they needed was their signature. Click to enlarge the images.


:: Hanging Pen

Point-of-sale hang tags will hang from rear-view mirrors in the dealerships. They might have a place for a pen or provide a practice pad for customers to perfect their signature.

The Hanging Pen


:: Signature Analyzer

We’d help personalize the vehicles by creating an interactive banner that matches the curves and lines of a person’s signature to one single Volkswagen model.

Banner Ad Signature Analyzer